6 Ways You Can Make Your Website More Trustworthy

by Tucker Schreiber

 

 

On average, it only takes someone a few seconds to determine whether they want to stay or leave your website—which can be the difference between a sale you’ve been waiting for, or the loss of a customer.

 

Part of that decision is made on whether or not they find your website to be trustworthy. 

 

That’s why we wrote this post. We’ll cover the importance of having a trustworthy website, and things you can do to immediately instill a sense of trust in your business.

 

Why a Trustworthy Website Is Important

With the possibility of phishing scams, malware—or even just plain poor customer service, people are much more wary with their clicks than ever before.

 

And, because you’re running an online store where a transaction is taking place, you need to be hyper aware of how your business, and website are perceived.

 

Luckily, you don’t have to worry about the security of your checkout if you’re using a hosted solution—but what about the process of actually getting a customer to that point?

 

How can you get someone to trust the face of your website so that they continue to the point of purchasing?

 

What does it mean to a consumer for a business and website to be trustworthy?

A study by the team at UXMag looked into what consumers thought made a brand trustworthy. We'll apply some of these going forward.

A company is moral. Trust involves the belief that a company is law-abiding and fair while also showing that it cares about its customers.
A product will do what it claims to do. A consumer has expectations that the company’s product will live up to its claims, which are assumed to be accurate and unbiased. Most people trust that when they hit the “send” button, an email will be sent to the selected contact.
Information will be correct, complete, and unbiased. When people trust the information and choices presented, they are less likely to feel a need to go elsewhere.
A product or service has quality. People want to feel confident in their choices and we all want to feel confident that our digital devices are quality products that will safely hold important data.
"A company will protect me." Security and privacy are increasingly a key concern for consumers as they navigate the digital world. People want to know that a company has their best interests in mind. Will a company safely store my personal credit card information and keep sensitive information private?

With that in mind, let's get into some actionable methods of making your website more trustworthy.

 

You'll have no problem implementing these tactics today.

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1. Having a Strong Design Makes a Huge Difference

Think of it like this: you’re walking down the street and are looking for a place to grab something to eat. Do you go into the restaurant with a cracked window, marquee signs with flickering lights, and with a strange odor coming out from under the door? Or, do you go into the restaurant that has beautiful type for their logo, bright lights, and open windows that welcomes people passing by?

Probably the latter. So you should be applying the same principals to your online storefront—your website.

There’s no excuse for having a poorly designed website in this day and age. There are just so many resources available to get something setup that’s beautiful and functional—something that makes people want to learn more about your product, and eventually buy.

But what makes a website’s design trustworthy?

Take a look at these two websites for instance. Which one are you more likely to shop on?

 

Endy Sleep

 

Bath Magic Inc.

You would probably feel more comfortable giving your credit card information to Endy simply because of the design and simplicity of their website. There's a certain confidence that Endy perpetuates. It might just be that the hero image model genuinely looks happy compared to the angry woman on Bath Magic Inc.

I don’t mean to pick on Bath Magic Inc. though — as chances are there’s reason behind their design choices. And that's totally fine, but if you do decide to go this route, make sure it ties together well with your brand strategy.

With that in mind, here are some quick tips on how to design for trust:

• Avoid all caps paragraphs
• Try to avoid comic-sans font (unless it's a part of your overall strategy)
• Ensure your website doesn't have any poor grammar
• Don't use tacky stock images
• Keep the layout of your website simple

Note: If you have the capital available, it's definitely worth hiring someone who has a vast understanding of design to help with redesigning your storefront if you think it needs some work.

 

2. Add a Hint of Personality to Your Website

Isn’t it nice when you visit either a retail store, or an online store, and feel as though you’re in good hands?

You might not have even spoken to anyone yet—but you know from a purely visual aspect that everything will be okay. You just know that the people behind the business really care about their brand, and even the products they carry.

Whether that be conveyed through the messaging on their website, storefront, or even something you read online—it’s clear that they’ve built a sense of trust with their customers. But how do they do it?

Let's take a look at the landing page for Tim Ferriss’ website. He has an incredibly loyal fanbase. He's been able to achieve that level of trust and loyalty through consistently providing exceptional content.

For someone who is unfamiliar with Tim, his website is absolutely perfect. I mean, he's literally putting his face on the frontpage of his website!

Not only is the design absolutely stunning, but it includes the following without having to dig for more information:

• A picture of Tim Ferriss so we know who he is
• Quotes from reputable brands
• Star ratings from Amazon
• A clear call to action

For an online store, a strong message on the frontpage of your website might be all it takes. Or, an about page with pictures of your employees and mission statement is a good idea too. Try to humanize your product pages as well by including pictures of real people using or interacting with your product.

In the past we’ve covered what makes a strong about page—but can you think of ways to go above and beyond, and take this to your homepage as well, much like Tim does?

 

3. Make Sure Your Website Is Up-To-Date

Beyond just having consistent uptime, fast load speeds, as well as a custom domain—there’s a few other things you can do to ensure the overall health of your website.

Be sure that all of the information on your website in regards to shipping, contact information, product information and more is all up to date. Take some time to go through product descriptions, as well as old blog posts to ensure that there isn't any outdated information that may be misleading to a potential customer.

A good way to subtly display that you're on-top of things is to have some sort of press page, or press mentions displayed directly on your storefront.

For instance, here's what Freshly Picked includes on their storefront after being featured on Shark Tank and Ellen:

Try and keep these as up to date as possible as they act as a form of social proof for your business—and as a result, also add trust.

 

4. Use Secure Badges to Display That Your Website Is Safe

Now more than ever, online shoppers are hyper aware of their privacy and security. With that in mind, it’s important to be able to prominently display that a visitor on your website is browsing securely.

If your ecommerce solution doesn’t automatically display a notice to customers upon checkout that they are using a secure server as Shopify does, you’ll want to be sure you let your customers know your website is secure by displaying your SSL certificate symbol or a notice informing them of the fact.

There are a few ways to do this as well—whether it be trust badges in the footer of your store, or even a sidebar note that mentions that you’re secure through a third-party provider—anything helps.

Bonus: Try adding McAfee SECURE to your online store as a quick way to add a trust element.

 

5. Show That You're Active Online

One thing that I frequently do, is check a store’s social presence to see how active they are with their community.

If they haven’t commented, shared, or liked anything online in the past while—how can I be sure that they’re still an active store? What if they’re just taking orders and forgetting about shipping them out?

It’s important to show that you’re engaging with your audience. Whether that be by responding to tweets on Twitter, or sharing product shots on Instagram—it eases a buyer’s mind.

Alternatively, having an online blog for your store is a fantastic way to keep your visitors and customers up to date with what’s going on with your business.

Here's what Bobo Academy includes in the footer of their store:

Not only do they include a Twitter and Instagram feed, but they also have cute caricatures of themselves to add even more personality to their business. It simply feels like a genuine company because they are so transparent with their activity in the community.

You can use a few different services to add your Twitter or Instagram feed to your actual storefront. Otherwise, if you’d like, you can also simply link off to your social accounts using social buttons.

 

6. Make It Easy for Anyone to Contact You

There’s nothing more frustrating than trying to contact a business and not being able to. If you’re a trusting business, then why make it difficult for your visitors and customers to contact you?

By setting up a simple contact form on your website, you’re doing yourself wonders. Even better is if you are an established business and have the ability to provide your visitors with an address they can reach you at.

Here's an example of what that might look like if you have multiple locations:

 

It's also good to include a phone number for visitors to reach you at. Customers expect that they should be able to reach you whenever they please—whether its through live chat, social media or phone—being responsive is absolutely critical in building trust in your business and website.

Make it easy for customers to actually speak to someone from your company, and their trust will grow.

Bonus: Try using a service like Grasshopper to setup a business phone line.

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Conclusion

Now that we've taken a look at some of the ways you can instill trust in your website, it's up to you to start implementing some of these tips.


To view the original article please visit: http://www.shopify.com/blog/32997060-6-ways-you-can-make-your-website-more-trustworthy

How To Drive Massive Referral Traffic From Pinterest In 2015

Posted by Dan Virgillito

There was a time not too long ago when you could solve your traffic problems by simply churning out more content and spending money on PPC ads.

And that approach may still work if you’ve got a lot to invest.

But even if you do, such methods of driving traffic have lost their mojo. Less and less people are clicking on ads. Instead, they are turning on, and tuning in … to social networks.

While several marketers and businesses have realized the notion and turned their attention to social networks as a means to drive referral traffic to their sites, many continue to make the mistake of placing the majority of their focus on Facebook and Twitter. As a result, they are missing tons of traffic that should be theirs.

I’m talking about Pinterest as an often-disregarded source of social media referral traffic.

Here’s why you should take notice: Pew Research revealed that Pinterest is rising in popularity and has even surpassed Twitter. Pinterest used to be about women but the social network has men as its fastest-growing demographic.

What’s more intriguing than the rising popularity of the pinning platform is that Pinterest brought in more than 3x the traffic of Google Plus, YouTube, Twitter, StumbleUpon, LinkedIn and Reddit combined, according to Shareaholic’s Q3 2014 Social Media Traffic Report.

However, these stats aren’t the only reason to consider Pinterest. Internet users are naturally drawn to attractive, high-quality visuals. They process information quickly when it’s presented in the form of images and they’re more willing to engage with such content. What does this mean for your business? On social media it’s a general rule that the more engagement there is with visitors the more referral traffic you’ll get back to your site.

 

Getting started on Pinterest

Sign up to Pinterest with your email, Twitter, or Facebook profile. Use your business name as your username, and fill in the rest of the details – company logo, description, and website URL.

For the profile name, you can use your business name + a keyword. So if you’re a coffee shop and your business name is ‘Breco’, use ‘Breco Coffee shop’ as your profile name. Follow the same rule for the ‘About’ section of your page; you can also include a call-to-action such as ‘visit our site for more’. Verify your account so that it appears in search engine results.

Next, you create boards for the content that’s published on your site. If your site’s content is published in different categories, you can create a board for each category. Name the board after the category to make it easy for followers to filter content according to their interests. In the board description, you can mention keywords and call-to-action.

ThinkGeek is a great example of how to name and categorize Pinterest boards.

Create boards that resonate with your content categories and overall business.

 

Actionable Ways To Drive Referral Traffic From Pinterest

So how do you make the most out of your presence on Pinterest, and increase referral traffic to your site? Here are a few practical tips to help you drive more traffic:

 

1. Display the official ‘Pin It’ button on your site

The ‘Pin It’ button will let your site visitors add things from your webpage to their Pinterest accounts. When they do, their followers are likely to see your site’s content as well. You can get the Pin It button from Pinterest by filling out the information. You can select from different Pin It images or even create a custom image.

After you generate the code for the widget, add it to your site. Here’s how the ‘Pin It’ button appears on Geekalerts.

The Pin It button will serve as a visual reminder, making it easy for visitors to pin images from your site, which will drive referral traffic from their accounts.

WordPress users can also use the jQuery Pin It Button for images. The plugin is used by popular sites such as SocialMediaExaminer.

 

2. Optimize your visuals

As Pinterest is all about images, you’ll need to come up with great visuals to entice people on the network. Here’s how you can optimize your visuals to increase their chances of being repined:

• Pin videos directly on Pinterest
• Use a watermark on your visuals
• Use the 2:3 aspect ratio for images (aim for tall than wide)
• Covert multiple images into infographics as long visuals get the most repins and traffic
• Try not to use real faces. Images without faces receive 23 percent more repins
• Use a clever mix of pictures, text overlays, and step-by-step instructions to create sharable images. These may also be called ‘how to’ images or ‘tip’ images
• Use dominant colors in the images
• Use PicMonkey to optimize the template of your visuals

Facebook advanced marketing expert Jon Loomer shares long-length images on his Pinterest account.

And here’s an example of an image with dominant colors from Paula Deen’s account. This image was repined 307,000 times.

Utilize these tips to create the most sharable images.

 

3. Include a link to your site in the pin and its description

One of Pinterest’s best features is that it gives you the option to relay images back to your website. To redirect an image, you need to edit the pin, and modify its source. Pinterest gives you the option to change the source of any pin you’ve uploaded.

The retail giant Target does this on its images uploaded to Pinterest. When someone on Pinterest clicks on the image, they are redirected to Target’s webpage. Here’s an example of such an image redirecting to Target’s store.

Similarly, putting your site’s URL in the pin’s description can drive more traffic to your site. This will be helpful in attracting traffic in the form of visitors who are using Pinterest for the first time and may not click a pin twice to go to your site (two clicks are required: the first enlarges a pin, and the second takes a visitor to a website).

 

4. Engage with followers

To turn Pinterest followers into site visitors, you need to engage with them. You can increase engagement by pinning consistently so that pins appear in the feeds of your followers. If you can’t find time to pin regularly, you can schedule pins with Tailwind or Viral Woot.

You should also check pins and boards of your followers and repin content that’s relevant to your business. It’s also a good strategy to repin content from influencers – it would be a major boost to your Pinterest referral traffic if they return the favor. For instance, Williams Sonoma invited Jennifer Shea, baker and business owner, to create a board for parties and occasions.

Commenting on other pins will also drive engagement, and after you develop some authority, you can also leave a link to your site in the comments section (don’t do it quite often or when you’re just starting out on Pinterest as your effort can be flagged as spam).

Another viable strategy is to check what is being shared on your Pinterest page and pin new content around that theme. Those with a verified business website can check analytics or you can conduct an audit via www.pinterest/com/source/yourdomain.com.

Starbucks does a great job at Pinterest engagement by pinning images related to their coffee items and community. On a board titled ‘Coffee Moments’, they pin pictures of customers enjoying coffee and creative images of coffee.

Another thing you can do to involve your community is create group boards. These boards can compromise of staff, contributors & followers, and they can be kept open for anyone to join. The contributors to your group boards can become brand ambassadors, promoting your site’s content on your behalf. Lastly, contribute to other boards where you can occasionally post pins that include your site’s link.

 

5. Host contests

Contests are a convenient way of attracting more engagement, traffic and followers directly to your Pinterest boards and indirectly to your site. Read Pinterest’s guidelines on hosting contests before getting started.

One way of getting Pinterest traffic to come to your site is by engaging visitors with your site-hosted contests. This only requires you to pin the contest in one of your Pinterest boards. But let’s talk about how to host a contest directly on Pinterest.

For instance, you can create a contest board named after your business and ask participants to submit their favorite items directly from your website (so that the URL is included) in that board along with a comment of why they like the item. One or more than one individual with the best comment(s) can be announced the winner.

Additional tips

• Create a buzz about your contest by promoting it to your email list, other social networks, and website visitors
• Offer an excellent prize. If you don’t have a big enough budget, you can give away discount coupons or merchandise
• Mention the date at which the winner will be announced

A great contest example is HP SpectreXT Laptop contest on Pinterest. It was engaged with by Pinterest users who were asked to create boards based on weekly themes to win a $500 Amazon gift card or the laptop itself. HP posted a theme on its dedicated web page where participants were asked to create boards based on the theme, as well as a pin featuring the laptop. Users were also required to create a login to submit the URL to the board through the site’s page, and public votes were used to determine the winner each week.

The takeaway? HP incorporated a landing page of its website into the contest strategy, which was enough to drive traffic to its site. Participants visited the landing page to learn contest rules, and other people also visited the site to submit their votes.

You can use apps like Wishpond or Gleam.io to organize your contest and promote it on other digital properties you own.

 

6. Leverage rich pins

Pinterest introduced rich pins to let certain businesses include more details about pinned images and integrate the Pin It button with mobile applications. Pin categories that display more information include: recipes, movies, and products.

The difference between a regular pin and a rich pin is that the latter shows the pricing and has a direct link to the website’s product page. Regular pins require you to enter the price manually and people are only able to see the link when they hover over the product image.

Rich pins can also be used by business owners who sell items on eBay or Etsy. Pinterest has a detailed page stating how a business can apply for rich pins. The benefits include improved discoverability, better CTR, and increased referral traffic to product pages.

Another standout feature of rich pins is email notifications when the price drops. This is called the ‘real-time pricing feature’ of rich product pins. So if anyone pins a product from your product page, and a week later you drop the price, that user would get an email notification of the price change. This means even if someone is not on your email list, rich pins will drive pinners back to your site.
Several online retailers use rich pins to drive traffic back to their sites. Here is an example from OverStock’s Pinterest page.

 

Over to you

I hope these tips give you some inspiration to boost your Pinterest referral traffic. When you implement them, measure the metrics within Pinterest analytics to determine what is working best for you.


To view the original article please visit: http://www.elegantthemes.com/blog/tips-tricks/how-to-drive-massive-referral-traffic-from-pinterest-in-2015

Six Components Needed to Develop a Beautiful Website

by Rebecca Weitman  

Why Your Website Matters

Casual, dress, men’s, women’s or kid’s – no matter what type of product line you carry, there’s likely a customer out there who wants to buy it. Today, nearly 81% of customers search for products online – before they make purchases in a physical retail store or online. Customers conduct their searches across multiple online channels. Their journey includes online social platforms such as Fancy, Pinterest, Instagram, and ShopStyle, as well as department store e-commerce sites and promotional fashion aggregator sites. On average, consumers visited five unique places (at least three online merchants and two brick-and-mortar stores) before finally making their purchase.

Brands face the challenge of not only attracting people to their products, but also compelling them to make purchases. Thus, it’s important that brands develop their own websites with the necessary information and content in order to help their brand be discovered and accessible to buyers and consumers alike. Below we’ve created a list of six successful components of online websites:

Make Your Brand Accessible to Consumers and Buyers

In order to drive customer awareness and demand for your footwear line, whether it be from your buyers or consumers, your product and brand information must be readily accessible online. Footwear brand websites should provide customers with information on where to find, how to connect with, and how to purchase a brand’s products. Your website acts as a window to your brand’s world. It tells your story, showcases your uniqueness and product capability, and gives you credibility.

A great example is Jessica Simpson’s website. The brand, licensed by The Camuto Group, lists the retailers currently selling Jessica Simpson products and connects the brand’s base to relevant social media platforms. The most important part of this site is that it provides specific contact and acquisition information for all types of customers.

Develop A Mobile-First Mentality

Did you know that as of May 2014, 83% of global shoppers who use mobile devices plan to make a mobile purchase in the coming year and that 34% those users are not using some other device (such as a desktop or laptop computer) to access the internet? That’s right, their only way to access information is through their mobile devices (smartphones and tablets). Mobile devices are becoming the single most important way that customers shop.

While it may seem advanced, your footwear website should take into account mobile access. You must understand how and where your customers access retail information. Plain and simple, mobile matters and it’s crucial your website adapts to mobile searching and purchasing habits. Creating a website that only looks good when surfing the web from your laptop or desktop computer is no longer sufficient. Your web pages and e-commerce sites should be designed with responsive elements in order to make them mobile- and tablet-friendly. As you build your websites and overall digital strategies, make sure you adopt a mobile-first mentality.

Invest In Quality Photography

Since customers may not be able to visit your brick-and-mortar store to try on your shoes and closely examine every detail, quality product photos are crucial. Not only should the photos be clear, but the more photos, (from a variety of angles) the better. Allowing customers to zoom in on specific parts of a shoe, see the shoe in all of its available color variations, or view an outfit example all help customers get a better idea of how a shoe would look, feel, and fit in-person.

Beyond demonstrating how the product looks, quality photos also reflect on your brand itself. Higher quality photos in terms of lighting, resolution, and design layout reflect a higher quality brand. Providing lifestyle shots also helps customers understand how to wear a product, as well as put that season’s collection into context with trends that they may be looking to buy.

A great example of a footwear designer that highlights their products well is Dolce Vita. In the image above, Dolce Vita uses lifestyle photography to highlight a key shoe for its A/W 2014 collection and further builds out the shoe’s details with crisp product shots (see below). The pictures illustrate the shoe from a range of angles, set against a clean, white background, to help customers picture how the shoe might wear in-person. The photography on the site is clean, fresh, and aesthetically-pleasing, with minimal text that complements the photography style.

Social Media Is A Connective Tool

Social media is the ultimate tool for providing customer experience. As a footwear brand, it’s important to establish a presence on social media sites such as Facebook, Twitter, Instagram, and Pinterest for the sake of owning your brand identity and driving traffic to your website. Since 2006, we’ve seen brands flock to social media in droves. Now, in 2014, the use of social media has become more important than ever, as social platforms allow you to connect and engage with customers directly. This direct form of connection, especially through Facebook or Twitter, creates an open line of communication from the brand to the customer and the customer to the brand. If a customer is searching for something, has a question or other need/issue, most often they’ll seek a brand’s social channels in order to expedite a resolution.

People follow brands on different online platforms, depending on the information they want to know or communicate. They’ll follow an Instagram feed to be inspired or follow a Pinterest board to find trends. This ease of access has raised the bar for brands. Don’t just create a Facebook or Twitter page and leave it blank. Instead, use these pages to create a consistent and continuous dialogue with your customers and elevate their brand experience. If they’re tweeting about how much they love your product, acknowledge them. Tweet back and thank them for their support, and maybe follow up with a question to continue the conversation. If they’re posting on your Facebook page about a terrible in-store retail experience, respond in real-time. Acknowledge the mistake, take responsibility, and create new incentives for them to try your product again.

Through creating a great dialogue, you can also utilize your platforms to communicate with customers about promotional deals, discounts, and new product offerings. Do so frequently and consistently across social platforms to help translate social followings into actual customers - and sales!

Merchandise Your Line To Drive Interest and Excitement

Merchandising your site is one of the best ways to highlight your products and enable product discovery. Often, customers do not know what they want until they’re presented with options. Remember that old adage that we tell consumers what they want? Whether you are selling your products through your site directly or simply using your site to showcase your product offerings, merchandising or organizing your products in a fresh and exciting way will create incentives for customers to search, click through, and buy your products.

Gilt Groupe, for example, highlights products in categories such as “Shoe Guide: Shop by Category” and “The Summer Essentials Shop.” Re-organizing products on your site and grouping them into new categories helps showcase your products in a new light, adding freshness to your site.

Create Relevant and Meaningful Product Descriptions

Product descriptions should be both relevant and meaningful to customers. In a retail store, consumers can try on a shoe and get a feel for the fit, color, texture, materials, and other key design elements. The same information applies to buyers. Both the buyer and end consumer care about how and where a product is made. Assume customers want answers to these questions immediately when perusing your site and make these answers easy-to-find and concise on product pages.

Hunter, for example, provides a detailed description of the size, fit, materials, and care of its boots on all of its product pages.  In bullet point format, product information is easy to read and helpful for the customer to know. Hunter also provides additional resources including a size chart and a video on how to clean your Hunter boots.

Getting Started For Online Success

By incorporating the above six components, you’re off to a great start in developing your online marketing strategy. The next step - building your site. When choosing what services to use for a custom website, medium to larger brands with e-commerce initiatives often look to Ebay’s Magento or Amazon to expand their online businesses. Other solutions exist that can become quite pricey, but Amazon and Magento offer solutions for all sorts of brand sizes. If you’re a smaller brand, however, and are just getting started with taking your business online, below are three hosted website services that are worth exploring.

Wix

Wix is a free, customizable cloud-based web development platform that allows you to create mobile- and Google-optimized web pages. With hundreds of HTML5 template designs from which to choose, Wix allows users to create aesthetically-pleasing and user-friendly web pages. Beyond its free offerings, Wix also allows users to upgrade to subscription-based plans on a monthly or yearly basis (between $4 - $30 per month). Subscriptions offer features such as e-commerce, allowing users to sell goods to customers through their website, as well as web domain purchasing and web e-mail boxes. Two standard footwear web page templates can be found here and here.

Squarespace

Squarespace is a slightly more robust platform for brands to use that offers more specialty features. The platform is mobile-friendly (responsive design), offers hundreds of template designs, photography layout options (by product categories and collections), SEO, social integration, and online metrics. It also allows you to integrate e-commerce into your site. Beyond its customizable, hosted website service, Squarespace offers guides on topics such as how to integrate with third-party providers (PayPal, MailChimp, Etsy, etc.) and connect your social media accounts to your website, as well as offers free video workshops on how to best build your site. Squarespace costs $8 to $24 per month.

Shopify

Unlike Squarespace, Shopify is primarily an e-commerce platform. Using Shopify’s easy-to-understand content and product management system, footwear designers can easily create an amazing site online without a lot of technical knowledge. For retailers, Shopify offers in-store options for smaller retailers and boutiques, acting like a POP system, while also powering a retailer’s small site. For designers and brands, Shopify can power just about any type of e-commerce site.

If you want to use Squarespace as your primary website and Shopify for your e-commerce site, add custom domain mapping to do so. Shopify also gives you more robust marketing tools such as analytics to reduce shopping cart abandonment and other tools to help you manage payments in up to 70 countries, set shipping rates, and even integrate with Amazon’s fulfillment center to help streamline your e-commerce operation. A great Shopify example is Greats, a company that seeks to be the Warby Parker of shoes! Shopify pricing starts at $14 per month and goes up to $179 per month with transaction fees.

Conclusion

In today’s ever-evolving digital age, it’s important to meet the needs of your footwear brand’s target audiences. A great web presence is the first step in establishing long-term business success. These six tips and the resources found in this article are a great starting point. Have you had success with establishing your online presence? Tell us in the comments below.


Images: Jessica Simpson, Gilt Groupe, Dolce Vita, Bergdorf Goodman, Hunter, Wix, Squarespace, Shopify

To view the original article please visit: http://magicblog.magiconline.com/content/six-components-needed-develop-beautiful-website