Monday, October 15, 2012

Technology Advancing the In-Store Experience

There are many ideas thrown out regarding technology and it's varied embodiment and uses. This weekend I experienced two eerily different scenerios, one where technology greatly enhanced the experience and the other where the retailer entered an unwanted obstacle for me to procure my merchandise.

Objective numero uno (number one), don't make my life harder, make my life easier.

That said, test usability and get customer feedback before roll out.

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