Thursday, July 5, 2012

[Feature] Introducing Christopher Studach of King Retail Solutions

We are excited in introduce you to Christopher Studach, Creative Director of King Retail Solutions. Thank you Christopher for taking the time to speak with us and to also share some fantastic retail design tips for success!

KRS offers cutting edge retail design and manfacturing services with the convenience of one reliable vendor relationship. Retail design,
Manufacturing, Program Management and Installation.

What is your favorite thing about working with retailers?
The creative interplay that results from having well developed common goals.  Working with retailers that understand the importance of design to their business, willingness & trust to take risks makes the jobs more rewarding, and typically more successful.

What would you say is the most helpful thing about your product or services for a retailer? Good design = Great results (sales).  Period.

If you could offer any advice to retailers out there, what would you say? Economic pressures on business are more intense than ever.  In the retail world this means getting more for less, and compressing timelines to extreme conditions.  The old adage “Price, speed, quality – pick two” is certainly true to a point, yet conditions are such that this “truth” is being stretched and twisted to such a degree that something has to give.  We know that time is money, but for the sake of the job please allow enough time for the job to be done properly.  Everyone wins.

How did you get into the industry you are in?

Equal measures of skill and luck.

In you could live anywhere in the world, where would you and why? Every so often I think about all the places that would be really cool to live in – then why I don’t.  I like it here.

Do you have any retail design favorites? I don’t play favorites.

What do you think are retailers worst design habits? Turning their backs on the power of design for the sake of other factors.

What do you think are retailers best design habits? Those that get it really do.  They devote time, energy and (obviously) resources to maintain, or even better educated evolution of their best work.  Be happy, but never satisfied.

When looking to redesign a retail space, what would you suggest a retailers first steps be? Let a professional assess their your situation.

Designs evolve rather rapidly (especially now a ‘days) how do you suggest a retailer cost effectively go about remaining fresh? Avoid trends unless you can afford to remodel every 2-3 years.  Rather use solid design principles to arrive at an effective, “timeless” design.

King Retail Solutions is part of One Step Retail Solution's Retail Professional Association. For more information on our association resources go to