Tuesday, March 3, 2015

Style Trend - Athleisure

Athleisure is the idea that clothing can go from the gym to the office. Not only is this incredibly popular, but it's causing problems for the denim business. Here are a few up and coming companies that are in the athleisure business.

"Colosseum is a contemporary women's fitness wear line for the active fashionista. "

Nancy Rose Performance
"We make workout clothes that perform like champions and wear as beautifully as your favorite designer pieces. Every item is impeccably crafted from the finest fabrics (that means they’ll look great for years to come). They’re also designed to give you that extra oomph that comes when you’re wearing workout clothes that make the most of your best assets. Perfect for Pilates, barre or yoga, our clothes will inspire you to become your best self ever."

"Made with love in the U.S.A., Beyond Yoga is crafted from luxuriously soft, durable, wash-and-wear fabrics. Each piece is meticulously designed and tested to ensure optimal comfort and functionality—from athletic tops that work for different sizes and activities to contoured elastic-free waistbands that prevent uncomfortable digging and won’t roll down."

Crane and Lion
"Our design philosophy stems from the desire to provide women with resilient clothing that is also chic and sophisticated...Our performance wear combined with our fashion-forward pieces will effortlessly transition you from the gym, to meetings, to social engagements, and back. At Crane & Lion, we will continuously aspire to be a part of your everyday fitness fashion statement."

"We believe that a little yoga – or whatever form of moving meditation you choose – can help you breathe deeply through a tough day, or laugh in the face of a traffic jam. And we believe that when you reach into your closet, there should be something there that reflects who you are, how you feel and what you value most... prAna helped pioneer Fair Trade Certified apparel and became the first major company in North America to produce and market Fair-Trade Certified styles."

"Introducing sportswear as chic as everything else in your closet. Smart tennis looks that are anything but traditional, precision running pants, yoga and dance clothes you can really move in and a dedicated area for après-workout – this is sport with style."

"Karma is fashion and movement inspired clothing, created to redefine what movement apparel is. We balance current trends, runway direction and movement through yoga and dance. With this fusion, our garments allow the active woman to transition in and out of the studio without having to change."

Strut- This
"We wanted to create a brand of quality workout clothing that everyday women could wear to the gym, on their coffee dates, to the grocery store, or to a class lecture. Our dream was to reach bright-eyed teenagers, working moms, and fit grandmas all who share this same ideal."
Something Extra: Athleisure Blog you should follow- Athleisurely 
"Look Good. Feel Great. Listen Well. Athleisurely is the crossroad where sportswear meets street wear: sweatpants, spandex, snapbacks & sneakers. We exercise to look and feel our best, but we should also strive to look and feel our best while exercising."