Monday, March 23, 2015

Retailers, Use These 39 Spring Cleaning Tips For Your Business

03 | 22 | 15            

iStock_000016360276_Medium-sorcererOne of my favorite stories as a kid was the Sorcerer’s Apprentice.  Whether you saw it in Disney’s Fantasia or read the old German poem, the plot is the same.
 
An old sorcerer departs his workshop, telling his apprentice to clean up. Tired of fetching water by pail, the apprentice enchants a broom to do the work for him.
 
The floor is soon covered with water and the apprentice realizes that he cannot stop the broom because he does not know how.
 
Wouldn’t we all like a sorcerer to help when it comes time for Spring cleaning?
 
Sure, but Spring cleaning should go much further than simply a bottle of Mr. Clean and some Windex...
 
In the absence of magic...

Here are 39 top cleaning measures for your business culled from my 30 years in retail and my Facebook fans’ suggestions:

 

    For Your Merchandise

1.   Start in the stockroom and clean, organize and label. Any defectives need to get call tags or thrown out.
2.   Nellie Bloom suggested dumping/donating half-off holiday anything but especially edibles. "Even if it moves, it's not worth advertising you hang on to perishable product *that* long."
3.   Eric Mack simply noted that if you debated on throwing it out last year, donating it or whatever else, it needs to go this year. "No item should make it to another spring unsold."
4.   Rickie Kunzweiler suggested that if you have not used an item in the last 2 seasons it is time to give it away or throw it away!
5.   If you are in doubt, put them in a box, label it March 2015 and put it away. If you don’t open it in the next 12 months you donate or throw it out without opening March 2016.
6.     For my much longer post about clearing out merchandise, Making Friends With Clearance, go here.

    For Your Records

 

7.   This is a good time to make sure your employee files are correct with emergency numbers, addresses and to be sure that you have all I-9s.
8.   Rebecca Maalouf suggested hiring a temp to pull the last years files, label and box them for storage. Then have them make new file folders with the same tags for the new year. That way she can find any old file (rarely needed) and the new ones are not overstuffed.
9.   How many outstanding POs do you have? Go through them religiously and cancel if still on backorder. There’s nothing worse to your cash flow than a forgotten shipment.
10. Who owes you money? Now’s the time to collect. Make a call and followup with an email. Do you offer layaway? Go through all of them and put back on the shelf or call and get them paid off and picked up.
11. Clean out your CRM. If you had a tickle file for customers you haven’t seen in awhile, try once more to reach them with a call, email or text then archive them so your most important, recent customers are top of mind.
 
For Your Physical Space
 
 
12. Julie Ellison Delgrosso suggested making Spring cleaning a fun day. Invite all of your staff to come in their dress down cleaning clothes and supply them with colorful cleaning supplies (gloves, buckets, whatever). Make it fun! Give them all their new "cleaning" names using those Hello My Name Is badges (Dusting Donna, Mopping Margaret, etc) Provide lunch. Play loud fun music that everyone knows the words to sing to. Have a posterboard with all of the things to get done and have them sign their names/initials when they have completed that area. Take photos along the way to post on Facebook (with a BIG thank you to them). Silly stuff but it gets the job done and makes it fun to be part of it!
13. John Keglovich suggested using Lysol tangerine-mango cleaner diluted in a spray bottle. The citrus scent energizes and "inspires customers to purchase."
14. Kelly Smith suggested to buff and re-polish the floors.
15. Revolinski Lason wisely suggested to clean out the air vents in the ceiling.  And especially the nasty shelves by the air vents.
16. Cleaning also goes for your office, you know no one has vacuumed the space behind the modem or printer in years.
17. Dust and clean the areas in your window displays..... dead flies do not sell merchandise.
18. Wash light fixtures and the bulbs. If you have them, dust lampshades. If bulbs are out, replace them.
19. Wash doors and knobs.
20. Wash switchplates.
21. Remove staples, tape and other remnants of decorations past. If window props are faded, replace.
22. Wash windows both inside and out.
23. Touch up any chipped or missing paint.
24. Check your smoke detector batteries.
25. Clean out and organize counter drawers.
26. Deep-clean employee refrigerator (including fridge coils).
27. Deep-clean your bathroom.
28. Reseal grout around sinks if necessary.
29. Clean or replace any mats or rugs as necessary.
30. Sean Lassiter cautions that Spring cleaning can be a daunting task. "Be sure to perfect one area first. Be proud of the difference you made. Use this area for the benchmark as you train or continue methodically around your sales floor."
 

    For Your Online Space

 
31.  Clean out your email inbox. Devote no more than 15 minutes per day for a week.
32.  Clean your website. Any text that is old, vague or not useful delete. For a complete overhaul, checkout my post, Why I Had To Trash My Website - And You Should Too 
33. Trim down your social media. Are you a passionate Farmville player? Social media games shouldn’t be part of your profile. Cut down on your “likes” “follows” and apps to just the ones (like mine) you get a lot out of.
 

   For Your Human Resources

 
34.  Michelle K. Sholund suggested to give employees an evaluation on how they are doing. "Look over everything, one on one, and discuss what things they think they did well, what they would like to do over the next few weeks in, and discuss raises if they are up for a raise." I would add, if they aren't up to speed, have that conversation as well.
35. Take a minute to reflect on what positions are being filled well, which could be better executed, and which ones are no longer needed. Consider hiring to ramp up for increased demand.
36. Kristen Fortner suggested taking this time to train or retrain all your employees and if you feel they still aren't making the cut, I let them go. Out with the old dead weight, in with fresh faces and new beginnings.
37. Throw out old manuals and DVDs of training you haven't looked at for over a year. Replace with actionable retail sales raining of the soft skills like my SalesRX.com.
For Your Own Mind
38. Karen Gardner says to read Fast Company, Inc., Psychology Today and other magazines for the latest in app technology geared toward entrepreneurs; emulation inspiration; latest fads and trends. Lots of little interpersonal insights can be gleaned by looking into seemingly unrelated industries.
39. Take a Day Off. I’m serious. Go to the Spa and have a 90 minute massage. Treat yourself to a nice lunch with a friend. Go to a movie, play or musical matinee just because. You want to work on your business because you love it, not because you hate it.
 
In Sum
 
If you live in the northeast as I do, whether you are a retailer or customer, you understand the feeling of renewal, hope and possibilities as the days get longer and the trees begin to bud out.
 
Even if you live in the drought-torn southwest, Spring affords everyone a return of hope and enthusiasm.
 
Let this time of the year renew your spirit and hope to have the best year possible with your retail business.
 
 
 

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