Wednesday, July 16, 2014

Meet the Retail Expert

One Step Retail Solutions chatted with retail expert, Dan Jablons of Retail Smart Guys, to learn about the best retail solutions for your business! President of Retail Smart Guys, Dan comes with over 30 years of retail experience and has worked with a leading POS provider, and top retailers such as Diesel, Oakley, Tumi, Target and many others. Dan graduated with a Bachelor of Science in Marketing and Production from Ohio State University and has been making his mark in the retail industry ever since. We were very fortunate to steal a moment from him, so we could pick his brain about what’s in store for the future of retail.
What makes you a retail expert?
I have over 30 years of retail experience, including store management, buying, and operations management, as well as ample experience in software and management tools used in retail stores,  in over 14 different countries.

What do you like best about the retail industry?
The excitement of working with people on the bleeding edge of the market place. I love the creativity and excitement that independent retailers bring to the marketplace!

How can retailers increase sales?
There are two key components to help drive sales: email marketing and a series of in store events. It is important to send at least two emails a week to customers.   It is also important to and have a series of in store events that are fun and compelling and give customers a reason to go shopping.

What suggestions do you have for people looking into new Retail Technology?
 Retail technology is vital because connecting a POS system with strong planning systems allows inventory forecasting, protects cash flow and maximizes investment. The biggest investment is having the tools to manage what happened so you’re able to prepare yourself for what is going to happen.

What advice can you give a new retail business?
1.    Make sure you are buying for your customers and not buying for yourself.

2.    Invest in purchasing the best measurement tools so you can keep track of your sales and inventory.

3.    Recognize that retail is a science and an art. Work with people that can assist you with the science pieces as well as the art pieces.

What are some new retail trends you’ve noticed in the industry?
There is tighter integration with customer demand to get the right inventory, at the right place, at the right time.
What’s the best piece of business advice you’ve ever received?
Retail is detail. The solution of problems means digging into details, to manage the demands in any retail store.

Thanks very much for your time Dan! We appreciate the retail expert advice and look forward to working with you again soon!