Ido Lechner
6 august 2015
Holographic displays have evolved since their Tupac debut; as Paul Smiths shows, now retailers are using them too.
A window display concept developed by Carl Bresnahan aims to engage and attract potential customers through some technological trickery. The interactive holographic display, titled The Window that Never Sleeps, can be operated even after hours when the store—in this case, a conceptual Paul Smith facade—is closed, embedding a standout image in the minds of shoppers and prompting them to return when the store reopens.
A recently released promotional video by Bresnahan demonstrates the capabilities of the leveraged holographic display of the storefront to attract customers by presenting multiple different colored animated yet uninhabited suits performing human-like actions such as playing with a yo-yo or ‘making it rain.’
An interactive holographic shop window display concept for Paul Smith on Floral Street, Covent Garden, London, Bresnahan’s concept aims to engage and attract potential customers in one of the busiest places in London out of hours. This concept was a degree project and only mocked up in the Floral St window, therefore, it is not currently on display.
The three suits—one a blueish purple, one red and one near-burgundy—are just three of the many available offerings within the store, and watching them move offers a nearly 360 degree visualization of the suits themselves and their fitting.
Far ahead of its time, Bresnahan’s holographic window display is sure to catch the attention of any and all passerby, with a layer of interactivity eliciting an enchanted response that sets the store apart from any others nearby.
Since there’s a significant lack of information available on the Internet regarding the display, why not pay a visit to London and watch a person-less suit throw holographic bills in the air?
For more information regarding holographic window displays please email: Carlbresnahan@gmail.com. The Window that Never Sleeps
To view the original article please visit: PSFK
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