Monday, November 19, 2007

Online Retailers Plan Deals for Cyber Monday

In the Boston Globe article "Online Retailers Plan Deals for Cyber Monday," it states:

A survey issued today said that 72.2
percent of online retailers are planning a special promotion for Cyber Monday -
the Monday that follows Thanksgiving - up from 42.7 percent from two years ago.
This is the biggest shopping day of the year and marks the beginning of the retail holiday season. This 4th quarter shopping can account for 50% to 70% of retailers’ sales and profits for the entire year. Read full article.

According to the National Retail Foundation’s 2007 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers will spend an average of $816.69 on holiday-related shopping and spend an additional $106.67 on special “non-gift” purchases during seasonal promotions and discounts offered by retailers. The total of $923.36 indicates an estimated 3.7 percent increase over 2006, according to the news release.

Another news article "Selling the Retail Season" states,
Gift cards are expected to extend the holiday shopping season into 2008,
according to Niemira. An estimated 30 to 40 percent of those receiving
gift cards are expected to redeem them in the week after Christmas and into
Read full article.