Using POS to Improve Customer Satisfaction

In a recent article posted at One Step Retail Solutions, "How POS Adds Up to Improved Customer Satisfaction," it states that a retailer can achieve insight into what they have on hand to target specific buying habits of their customers and drive them back to their store.

A retail business runs on accurate information or it doesn't run well. In its elastic ability to gather and store customer information and selectively retrieve it in hard copy or electronic reports, POS technology can help isolate existing clientele groups based on an almost infinite variety of business-dictated parameters in hundreds of ways. Accurate data based on criteria such as: location, sales history in dollar amounts, items bought, time of year, price range, age, sex, marital status, children, items favored, popular styles, sizes, colors, brands, etc. can help determine trends.

This is a great article, so check it out!