A retail business runs on accurate information or it doesn't run well. In its elastic ability to gather and store customer information and selectively retrieve it in hard copy or electronic reports, POS technology can help isolate existing clientele groups based on an almost infinite variety of business-dictated parameters in hundreds of ways. Accurate data based on criteria such as: location, sales history in dollar amounts, items bought, time of year, price range, age, sex, marital status, children, items favored, popular styles, sizes, colors, brands, etc. can help determine trends.
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