4 Ways to Revamp Your Rolling Display Racks

Posted on August 14, 2015 by Firefly Store Solutions 

  

Chances are you have a few rolling display racks in your store. Some retailers use them to arrange merchandise in the store itself, while others use their racks to sort dressing room leftovers or sort through new SKUs in the backroom.

Regardless of how you use your rolling racks, wouldn't you rather they be a dynamic part of your establishment rather than just a boring fixture? Here are four ways that you can improve your usage of rolling racks in your store.

1. Create a mobile sale section
There's probably a section of your store dedicated to sales merchandise, but if you're hosting a special seasonal clearance, you can present the marked-down SKUs prominently using a rolling rack. Place the rack in your window or at the right-front of your store, as this is the first place that consumers usually look when they enter an establishment. You'll draw people in and hopefully entice them to buy with your low prices.

Optimize storage with rack shelves.

2. Upgrade your Z-Rolling rack
If you have a few of Firefly's stackable Z-Rolling racks in your store, you can upgrade them with the new bottom shelf add-on. Now in addition to hanging garments, you can optimize your storage by placing boxes, crates or baskets on the bottom shelf of your rolling rack. This can be helpful for use in your backroom or on the sales floor! If you're using the rack in your store, why not set out a few pairs of shoes that complement the garments you hang on the rack? Smart display tactics can help increase your customers' impulse purchases.


3. Fill a boring corner
When you're rearranging your merchandise, you may end up with some empty corners in your store. You can cover up areas that are under construction with a strategically placed rolling rack. Arrange the rack diagonally across the corner you want to mask, then load it up with some great SKUs. Your customers will be distracted by the merchandise and won't notice that the corner behind it is less-than-polished.

4. Make an outdoor display
How's your store's curb appeal? You need to have something eye-catching in front of your establishment if you're going to entice people to stop in.

A rolling rack is the perfect tool for creating a display outside your doors. You can simply roll it out in the morning and bring it back in at closing. Just make sure your employees know to keep an eye on any merchandise so passersby don't carry anything off without paying.

To view the original article please visit: Firefly Solutions

[Guest Blog] Benefits of Custom Displays

I was talking with my sister on the phone the other day, when she interrupted me from her excitement over her recent impulse buy of black, glitter nail polish. She had gone to the store for some soda, when she explained that she saw this new nail polish sign. She’s not terribly familiar with all of the display marketing lingo. Anyway, after some probing, I found out that she was attracted to this new color of polish because of the display.
Custom displays help by providing that “wow” factor. Visuals convey the power of ideas in a way that words alone cannot. The personality of a retail store is not determined by merchandise alone. Custom displays provide the following benefits when properly designed and deployed.

Consider this. Coke, the NFL, MAC Cosmetics, Bank of America and Proctor & Gamble - just to name a few - are all very familiar with the above benefits and continue to roll out new custom designs.

1. Elevate Your Brand
   A refined custom display will highlight a product’s main features and effectively market the brand name. A great custom display is built according to the marketing strategy and demographic of targeted buyers. Custom displays allow you to have your name on the display to keep front of the consumers mind, even if the product is sold out. This helps reinforce your brand in the offline world.
2. Versatility
   Customize it to your needs! Acrylic can be cut, shaped and formed to just about any design imaginable. This gives you more choices than other traditional displays. And stands made of Plexiglas come in multiple forms such as cases, stands, racks, wall mounts or holders. The material can be recycled and reshaped into other plastic objects. We also offer more environmentally friendly displays, made of chipboard or corrugated.
3. Convenience
   In order to provide easy access for consumers, Crest recently came out with a 2-side product display to merchandise its Oral B brand oral care products, for travel use. Similarly, Swiffer had a pallet display produced in order to feature their fully assembled Swiffer starter kits. No assembly needed! The display was designed with a flexible structure to be utilized as an action alley or end-cap display. Acrylic displays can be wall mounted which helps you to reduce clutter and place your valued products at eye level. With custom and stock displays, you can meet the space and décor requirements with the retailer easily and effectively and most importantly, provide shopping convenience for the consumer.
4. Provide More Information
   Innovative fixtures and custom displays provide a platform to launch new products and services. You can also illustrate interesting information related to offers and benefits available with said product.
5. Increase Profits
   A sophisticated retail display will increase the perceived value of your product and ultimately make an impact on bottom line profits. Research papers from the Point of Purchase Association International (POPAI) state that at least 70% of product selections are made within the store. Suggestive marketing plays a large role in the way that people shop and purchase goods, even if they are not consciously aware. Impulsive buys usually occur with products on elegant POP displays or counter top displays near the cash register. Custom displays enables companies to capture the attention of new buyers, which will likely lead to repeat customers.

With over 25 years’ experience, Benchmark Displays is a trusted creative team of custom display manufacturers.