By Bobb Phibbs (The Retail Doctor)
Retailers looking for answers on whether or how to decorate their stores can come up empty. This post answers the question with examples. And while many people will read this with only Christmas decorating in mind, it is just as relevant for Halloween and other seasonal celebrations.
Various seasonal times and holidays can inspire retailers to create magic for their customers. And decorations go far beyond a demonstration of a new skillet or an invitation-only event.
Decorating a store goes to the heart of what makes great retailing…
