Tea Collection is a designer of mostly children’s apparel (some adult), located in the design district of San Francisco. Twice a year, they invite the retailers that carry their line to come to SF to see their newest line and participate in educational workshops that help them be great retailers.
We were honored to be invited to represent retail technology in a series of workshops held at the fabulous California College of the Arts, where students in Fashion Design volunteer as interns for this event. Their retailers had been asking for more information on Point of Sale systems and Tea decided we were the best provider to invite since we represent so many systems, unlike other providers who only represent one system, or at the most, two.
"Most of the retailers attending were single store owners, but all were very experienced retailers, seriously interested in the subject of retail technology. We broke into small groups of about 15 people each so there was opportunity for a lot of Q&A and discussion amongst the retailers themselves. The sharing of technology experiences was very valuable for everyone. I did two presentations, discussing POS in general and what they should be using it for….not just having a glorified and expensive cash register. Then I went over six POS products, the strengths and weaknesses of each with comparisons to each other.'
"The retailers generally seemed most interested in cloud solutions and in enhanced reporting. They were a lively group, very engaged in the subject.'
"My word of advice to retailers: Get trained on your retail technology and use every bit of it….squeeze out all the return you can get on such a major investment. It’s so exciting and fun to learn all the great things you can do!"