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Forbes take on mobile and retail, well stated, no need to reinvent the wheel.
Part of what makes retail mobility unpopular amongst consumers and retailers is that few retailers have created a broad enough reaching approach. You won't get traction if you have only made your information available to a percentage of your shoppers.
Retailers need to think of mobility in this light, if you feel threatened by Amazon taking over the marketplace - mobility is where they shine. If brick and mortar retailers can get mobility under control, you capture the market.
Infographic created by Cognizant